JAM Session 2015 - Maximizing Your Social Media Potential

Maximizing Your Social Media Potential
presented by Williams Advertising



Sarah Whitaker, a recently-returned resident of Hopkinsville, is the Director of Business Development for Williams Advertising.  In this role, Sarah is responsible for growing the promotional products sales division as well as the marketing services Williams Advertising now offers.  Marketing strategy, event management, media relations, web and social media management fall under Sarah's direction.  

A Murray State University Marketing and M.B.A. graduate, Sarah's experience includes managing social media for local, small businesses as well as for a multi-million dollar global corporation.  Sarah will bring her expertise in coaching small business owners in their social media management to the Maximizing Your Social Media Potential JAM Session on June 18.  

During this interactive JAM Session, learn about: 

• The importance of social media to your business
• Social, local and review sites your company should consider when developing your social media strategy, including: 

            * An overview of top social sites
             * Claiming local listings
             * Web word-of-mouth marketing with customer
               reviews
             * How each channel can boost your SEO efforts

• The differences in strategy that should be considered for a B2B versus B2C company or relationship versus convenience services companies.  
• Crisis management and dealing with negativity online. 
• Tools to help you manage your social media marketing strategy.